I finally had a moment to review UnMarketing: Stop Marketing, Start Engaging by Scott Stratten. Scott, on Twitter, is insightful, caring, goofy, personable, and inspiring. I guess I shouldn’t have been surprised then when I found his brand-name book insightful, caring, goofy, personable, and inspiring. Add honest and entertaining and straightforward to the list for […]
branding
Let’s discuss! Here’s the stack of books I purchased the other day and why I’m excited about each one (err, almost each one). Ok, I’ve shared. Now it’s your turn. If you regularly read books, what’s on YOUR to-read list? What are you reading right now? What are you excited about? If you don’t regularly […]