In the online-media world, is content really king?

November 12, 2009

I just read a fantastic, thought-provoking article this morning on creating content in the online media space that I couldn’t wait to share. In the blogging, podcasting, online video, etc world you constantly hear that “content is king.” Meaning, nothing else matters unless you are consistently producing quality content. If you ARE consistently producing quality content, then everything else can and will fall into place if you keep pumping it out.

But is that really the case? Is it TRULY the content that’s king online? The thoughts of the brilliant Chris Brogan:

“I’ve been thinking about this a lot. Content is not king. You are. (or Queen.) Content is currency. You’re the king.

Content is a means to deliver interest. It’s a gathering place for you and the people you hope to entertain/attract/educate/equip. That doesn’t make it the king.

Kings rule. Kings make hard decisions. Kings try to maintain the balance of the good of the country (you history buffs pipe down; it’s my story). Kings do have egos, by the way. It’s part of being kingly.

But content? That’s treasure. That’s salve. That’s wood for the fireplace around which great stories are told.

Work hard on content, but focus on relationships. Be a good king. Be a servant. Be a steward to your people.

And use content well.

What do you say?”

Part of one of his last sentences made me smile…”focus on relationships.” That’s been the number-one, driving factor for why I have been blogging, networking online, and posting videos throughout the past year – I want to meet new people and develop quality relationships. The kind that, whenever the future need might arise, connect two people who have the potential to, together, create greater good than they could have individually.

Awesome to see what I’ve been doing stated so concisely by an online media maven.


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