Gary Vaynerchuk: BEA 2009 keynote

June 10, 2009

If you haven’t yet heard about Gary Vaynerchuk, stop where you are and read this. Then, check out this site and this one. Oh, and this one, too. I’ve been quietly following Gary for several months now and have absorbed most of his posts, videocasts, and keynotes. I would be lying if I said I found the majority of my inspiration to define and market my personal brand from someone other than Gary. He pushed me to stop just thinking about my true passion and actually get out there and define it…act upon it…make it happen.

Gary recently posted a keynote on his blog from a talk he gave at the BookExpo America 2009 event a couple weeks ago. Applicable to anyone and everyone, way beyond those in the book or publishing industries, I think this keynote is the VERY BEST definition of what Gary’s message is all about and why’s it’s so darn inspiring. It also perfectly appeals to the side of me that wants to simplify things in every possible way. His point is, simply, to find your true passion. Is it golf? Is it legos? Is it photography or the A-team or upside-down knitting? Whatever it is, focus on it. Stop doing the crap that you hate. Leverage your passion to define your personal brand and use internet marketing and social media to turn that passion into a paycheck. Find that passion, work hard, build relationships, and make your life your own. Oh, and do it NOW!

Watch Gary’s talk here: Gary Vaynerchuk at BEA 2009

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