Why I chose network marketing, part 1

September 9, 2011

There are many, many reasons why, at the age of 25 without any previous business experience, I chose to the industry of network marketing. But part of explaining why I originally chose NM is elaborating on why, now 5 years later, I still choose to be a part of this industry.

That is the part of the Why I Chose Network Marketing question that I’m going to address today.

From a personal standpoint, I can answer the question quite well – it’s flexible, it has zero barriers to entry, you will succeed in direct relation to how hard and intelligently you work, and you have the ability to improve the lives of others while doing the same with your own. That’s why I’m still here. Professionally, however, I’ve never been quite able to adequately explain why NM can be so powerful, or why in this day and age it can be such a brilliant business model.

Until now.

Well, I’m actually still not able to explain it. But this guy can. His name is BK Boreyko and he’s the CEO and Founder of Vemma, the company I’m partnered with. Here’s what he has to say about why network marketing – in general, not necessarily only with Vemma – is an intelligent and impactful and opportunistic business model.

In this economy, here is why I follow this man and am building the business with Vemma that I am.

This is the answer to the, “So, in 2011, why have you stayed and why do you continue to build a network marketing business?” question that I receive quite often.

“I describe our business model as Amazon.com meets nutrition. Amazon does 26 billion in business, and they sell stuff that you can buy at Best Buy or Barnes and Noble.”

“The home delivery message resonates with people. Zappos.com sold for 800 million this year. Diapers.com sold for 540 million this year. It’s a business model that is not on trial anymore.”

“Let’s talk about Netflix and Blockbuster. Netflix felt that people would rather go to their computer, click click click, and have it appear in their mailbox, a few days later. Blockbuster didn’t pay any attention to Netflix. Today, they’re bankrupt.”

“Stop thinking like a Blockbuster.
Start thinking like a Netflix.”

“We, in MLM, take a slight twist on that approach. We use word of mouth marketing, the number one most sought-after type of advertising. It’s the number one form of advertising, yet it’s the least compensated.”

“In MLM we take the entire advertising budget and devote it to these people that are marketing our product via worth of mouth. It’s a phenomenal way of business.”

And, finally, he says:

“In this economy, you have to be receptive to looking at new ways of doing business.”

Networking or otherwise, I couldn’t agree more.

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