Are you on Tumblr? I’ve had an account for a while, as I think it’s one of the most powerful blogging platforms out there (with all of its integrated social networking snazzyness), but since this site is my home base I wasn’t quite sure how to use it.

I think I’ve figured it out.

AnnieSorensen.com represents who I am as a brand, everything live-your-best-life-everyday. My personality is most definitely a part of that, but the content here still has a professional bent. I will be using Tumblr as more of an unfiltered version of what I present here. Still me, still my brand, but a bit more rag-tag. Perhaps a bit goofier, a bit off-topic or inconsistent, but still swirling around my passion of inspiring you to live just a little better, to do a little more.

Stop by and say hello, won’t ya?

My guest post covered one of my most passionate topics – the power of your personal brand. Go check it out, and be sure to say hi to Rod while you’re there, ok?

However, even with all of the personal evolution behind every major success, they have a hard-coded, unique DNA. The rules, so to speak, that foundationally drive who they are as a person, their interests and their passions. You can’t ignore your DNA, and it’s this that I think is so important NOT to forget.

I think so many people get energized and excited about business idea after business idea, starting this one, switching to that one, trying this fad, that hot topic. And you know what? No matter how much they learn, no matter how many books they read or keynotes they watch or successful entrepreneurs they interview, they will never find their elusive success if they ignore who they truly are when chosing their niche. NO MATTER WHAT. Because there could be the biggest business opportunity around right-handed jibjabs, but if you don’t care about those jibjabs, if they wouldn’t be what you’d say when you answer the age old “if money and time were no object, what would you do with your time?” question, if your passion isn’t there, it won’t work. It’s not worth your effort, and it’s definitely not worth your valuable time.

If you love crochet, if you spend ten hours a day thinking about The Simpsons, if you just can’t get enough peanut brittle (woo!), be true to that! Step up, tell the world of your love, and be honest with yourself. Be honest with your DNA. Build your business around THAT passion. Not only will it lead you, when coupled with continual learning, closer to your picture of success, but you will be a thousand times happier while on the journey.

What’re your thoughts about DNA and it’s impact on entrepreneurs? Are you currently building a business around your passion? Do you think it’s more difficult to be successful when you don’t love what you’re doing? Or do you think it’s all the same?

I’ve thought a lot about what I believe my purpose is – to encourage as many people as I possibly can that yes, they can live a better life – but does every detail of what I do on a daily basis support that legacy? Good question! I hope it does, but will definitely be meditating on the topic in the days and weeks to come.

Exciting stuff.